Coleman Insights And Media Monitors Find That “Turn On-Turn Offs” Dominate Radio Listening Occasions

A major new study of Nielsen Audio Portable People Meter (PPM^TM) data reveals that nearly two-thirds of radio station listening occasions consist of listeners “turning on” a station and end with them “turning off” a station, as opposed to “switching in” from and “switching out” to other stations.  Read about it here