Our People

Hooks Unlimited is led by Michael Pelaia, who has more than 35 years experience in media research and production, having worked for Nielsen Audio (formerly Arbitron), Coleman Insights and Cox Broadcasting’s Eagle Research division.  He has moderated hundreds of music research projects and focus groups and has a strong background in perceptual research techniques and analysis for both radio and television.  Michael and his staff put their combined research and production knowledge to work for you with every project.  You aren’t just getting hooks, you also get sound strategic thinking about what goes into your project…at no extra charge! That’s why the world’s leading stations and researchers have relied on song hooks and test materials from Hooks Unlimited for years.

Our staff is friendly, knowledgeable and accessible.  We’re available Monday – Friday from 9 until 5:30pm ET, and we’re well-trained to answer any questions you may have.  Whether via telephone, IM or email, you’ll always receive fast, friendly and thorough communication before, during and after your project is complete.  You can email us here or call 404-835-0205.  We’re ready to help make your project a success.

Michael Pelaia – President