A memorable hook only needs a few seconds to worm its way into your head. What are your thoughts on these? Read about Billboard’s take here.
Archives: news
Vinyl is back…and Panasonic is bringing back a new turntable to make it sound great.
Read about it here
Coleman Insights And Media Monitors Find That “Turn On-Turn Offs” Dominate Radio Listening Occasions
A major new study of Nielsen Audio Portable People Meter (PPMTM) data reveals that nearly two-thirds of radio station listening occasions consist of listeners “turning on” a station and end with them “turning off” a station, as opposed to “switching in” from and “switching out” to other stations. Read about it here
Killing Radio…In Their Own Words
Radio Animal LLC’s Dom Theodore has some honest and valid points about how voice-tracking is negatively impacting our industry. Read about them here.
Pierre Bouvard on “Selling The Power of Radio”
How Much Does It Cost To Make A Hit Song?
AT&T to light up FM chips on Android smartphones.
Radio’s reach (93%) tops TV (87%), says Cumulus’ Pierre Bouvard.
Read about it here
Coleman Insight’s Sam Milkman helps you face the future…
Learn more here.
When Should You Conduct Research?
NuVoodoo Media’s Carolyn Gilbert answers the question here: